welcome to my portfolio
KYLE SCOTT
digital marketing | search engine optimization | web design & development
My Approach
I bridge the gap between hands-on craftsmanship and digital innovation, transforming the precision of residential construction into high-performance web experiences. Just as a house needs a solid foundation, I build websites with scalable architecture, SEO optimization, and user-centric design – using tools like WordPress, Elementor, and strategic automation to ensure every detail drives conversions.
Collaboration is my cornerstone. I thrive on aligning business goals with seamless user journeys, blending technical rigour with clear communication to create polished, results-driven solutions. Whether framing walls or structuring code, I deliver digital spaces that are as purposeful and enduring as the homes I’ve help build, proving that great craftsmanship transcends medium.
Let’s build something remarkable together.
Lead Generation
Integrated and connected lead capture forms across 3+ websites generating 300+ qualified leads/month across multiple brands to ActiveCampaign, CRMs and other sales pipelines for automated outreach and lead nurturing.
Content Strategy
Refined existing content strategies to align with evolving brand goals, improve technical SEO performance, and generate qualified leads in both B2B SaaS and home services.
Multi-Site Management
Coordinated multi-site workflows including layout design, dynamic content setup, CRM integrations, and ongoing SEO/performance enhancements.
Content Creation
Content creation approached with a mix of strategic thinking and storytelling, and designed to perform. Blog content, web copy, and educational resources that build trust, I focus on creating purposeful, audience-driven content for both SaaS and home service brands
WordPress Expertise
Built high-performance, conversion-focused WordPress websites with a strong emphasis on reusability, speed, and SEO. From custom templates and dynamic content systems to CRM integrations and marketing automation, I have created scalable digital environments that are both visually polished and easy to maintain.
Performance Optimization
Implemented performance audits and continuous optimizations, improving website load times, Core Web Vitals, and user experience. Leveraged SEO best practices and technical enhancements to boost site speed, reduce bounce rates, and increase conversions to ensure a smooth, high-impact digital experience.
Experiences
SEO, Digital Marketing & Web Development Specialist
Concord, Ontario | October 2024 – Present
Full-time, Permanent
This role encompasses a comprehensive marketing strategy focused on driving business growth through high-quality lead generation, digital campaigns, and SEO-optimized content. Responsibilities include managing influencer and social media marketing, developing affiliate and real estate agent partnerships, and executing targeted email campaigns via ActiveCampaign. The position supports sales through financing promotions, educational materials, and compelling video and ad content that highlight the brand’s energy-efficient window and door products. It also involves strengthening customer engagement with informative resources while aligning all marketing efforts with strategic business objectives to boost conversions, brand loyalty, and market reach.
- Lead Generation & Digital Marketing: Develop and execute data-driven campaigns to generate high-quality leads and increase conversions.
- SEO & Content Strategy: Optimize website content and blog strategy to improve search rankings and drive organic traffic.
- Social Media & Influencer Marketing: Manage influencer collaborations, social media campaigns, and engagement strategies to enhance brand awareness.
- Affiliate & Partnership Development: Build and oversee affiliate programs, including real estate agent partnerships, to expand market reach.
- Email Marketing & Automation: Utilize ActiveCampaign for targeted email campaigns, customer retention, and lead nurturing.
- Sales & Financing Enablement: Develop marketing materials, financing promotions, and educational resources to support sales teams.
- Video & Ad Campaigns: Develop engaging video ads, social media content, and educational series to showcase product benefits.
- Branding & Product Marketing: Position and promote proprietary window and door product lines, highlighting energy efficiency and quality.
- Customer Engagement & Education: Design resources like knowledge checklists, FAQs, and financing handouts to inform potential buyers.
- Strategic Business Growth: Align marketing initiatives with business objectives to drive sales, customer acquisition, and long-term brand loyalty.
Social Media & Marketing Coordinator
Etobicoke, Ontario | February 2023 – September 2023
Part-time, Contract
Collaborated with management to deliver marketing strategies, search engine optimization, web design and social media campaigns. Engaged skills and applications such as graphic design, video editing, SEO and web design, Google My Business, Analytics and Ads, Microsoft Office suite and MailChimp.
- Social Media Management: content creation (video, pictures), customer engagement and social media analytics for X (Twitter), Instagram and Facebook.
- Web Design and SEO: Created digital content for website, monitored SEO and keyword search rankings through the use of Google Analytics and Google Ads.
- Graphic Design: For print and web (Photoshop, Illustrator).
Independent Contractor & Skilled Labour
Southern Ontario | May 2020 – December 2022
Full-time, Self-Employed
Proved highly adaptable at adjusting to new work environments daily to ensure continuity of workflow. Preformed tasks while adhering to highest health and safety standards to ensure team success. During winter months, managed fleet of snow removal vehicles ensuring contract agreements were met on time and with high quality of care for the safety of commercial foot traffic.
- Performed insulation and vapour barrier installation on over 250 new-build homes with strict deadlines within a team environment.
- WHMIS 2015 and Working-at-Heights trained.
- As an independent contractor, additional skills engaged: accounting/budgeting, time management, project management, inventory management and leadership.
Customer Service Representative / Route Delivery Driver
Toronto, Ontario | June 2017 – March 2020
Full-time, Permanent
Professional delivery driver servicing and selling products in a business-to-business model. Responsible for over 100 weekly clients, including up-selling and cross-selling to ensure retention.
- Over 65,000 kilometres driven, accident and incident free.
- High adherence to standard operating procedures, supporting company-wide operational, service and safety guidelines.
Customer Success Manager / Web Strategist
Toronto, Ontario | May 2016 – June 2017
Full-time, Self-Employed
Co-founded business administration and technology startup, focused on website development and social media management for small junior mining companies headquartered in Toronto. Budget, timelines and deliverables were based around customer success.
- Designed, developed and deployed 4 corporate websites.
- Designed, developed and deployed over 20 social media accounts including Twitter, Facebook and Google Plus.
- Graphic design including for web, social media, logo design and print.
Diverse Professional Background
With a diverse career spanning customer service, retail management, sales, and financial advising, I’ve developed a unique blend of skills that support both business growth and customer satisfaction. From leading teams to training staff, managing operations, and building strong client relationships, I thrive in environments that require problem-solving, attention to detail, and a focus on results. My experience in various industries has shaped my adaptable, customer-first mindset, which I bring to every project.
Below are some of the key roles that have contributed to my growth:
Customer Service Representative at All Canadian Self-Storage: Led the recruitment and training for a new facility, migrated 1000+ client profiles to a new POS system, and ensured a customer-friendly environment.
Facility Manager at Secure Self Storage: Managed daily operations, developed pricing strategies, and maintained customer service excellence.
Department Manager at No Frills: Trained and managed team members, handled inventory and merchandising, and minimized losses through effective product management.
Financial Security Advisor at Freedom 55 Financial: Analyzed financial data, developed strategies for clients, and earned IFIC Mutual Funds and LLQP licenses.
Sales Associate at Rogers Communications: Delivered exceptional customer service, exceeded sales targets, and contributed to a highly collaborative team environment.
Sales Associate at The Source by Circuit City: Managed product placement, stock, and customer inquiries to ensure a high-quality service experience.
Education
2024
Ontario Graduate Certificate, Web Development
Humber College – Toronto, ON
2013
Bachelor of Arts, Humanities
York University – Toronto, ON
2010
Diploma, Business Management
Humber College – Toronto, ON
Projects
NXNE Nexus App
NXNE Nexus App
CBowie MSW, RSW
CBowie MSW, RSW
Risk Displacement Map
Risk Displacement Map
South Etobicoke Therapy
South Etobicoke Therapy
Owen Wilson See 'N' Say
Owen Wilson See 'N' Say
Sweet Dreams Library
Sweet Dreams Library
quickStockInfo
quickStockInfo
Brands I've Worked With
